Market size

In order to determine the size of our market, we decided to favor a bottom up approach. Indeed, considering the importance of our sales force, we calculated the number of company reasonably reachable. Then, thanks to the results of our survey, we applied an 80% conversion rate to these figures. The diagram below sums up…

Traction results

Through this post, we would like to demonstrate and share our first concrete achievements. Most of them were the results of our interviews with companies and influencers. Thus, today, we are proud to announce that: Three companies already requested for our agency services; Fifteen companies applied for our platform waiting list; Five companies asked for more information…

Business model canvas 3.0

As we were able to validate almost all our hypotheses, we did not pivot dramatically our business model canvas. However, we met last week the founder of a Portuguese digital marketing agency who told us that he would be very interested in being able to access our platform. As a matter of fact, we believe that…

Validation board 3.0

As we were able to test all our hypotheses through surveys, interviews and existing studies, we came up with a new and final validation board. Click here to see it.

Our final hypotheses & validation

After several weeks spent on validating hypotheses, we are now able to present you the final results of this process. In order to test our hypotheses, we used four different ways: we organized 15 face-to-face interviews with companies; we gave a survey to 23 companies; we interviewed influencers; we collected datas from existing studies. Thanks…