Zeo to One – Part 2

This week, we focused on the next three chapters of the book “Zero to One”. Here we summarize the key aspects and insights talked in this chapters. Chapter 4 – The Ideology Of Competition Competition can make people follow opportunities where none exist (Pets.com, PetsStore.com, Petopia.com…). Winning is better than losing, but everybody loses when…

46 Pricing Strategies You Should Know

Today we’ve been present in a class where the speaker told some impressive hacks to price your own business. Some of them are really important are really important to implement in our business. This tactic can be used by us on the long run since social proof is something that make people take decisions upon buying…

Zero to One

This week we started to read the book “Zero to one” and summarized the first 3 chapters. Hope you enjoy reading this and we advise you to read the entire book! Chapter 1 – The Challenge Of The Future Progress can take two forms, horizontal and extensive. Horizontal: Expanding what already exists. (Making 100 typewriters)….

Influencer Marketing Statistics

Influencer Marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between Youtubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of…

Naming your Startup

To name our Startup we followed Paul Graham’s method – We came up with a lot of names and we evaluated the names in the 7 dimensions: Evocativity, Brevity, Greppability, Googlability, Prounounceability, Spellability and Verbability. We had three possible names: Brandsta, Elitrify and Elite Finders – since the domain of the first was already taken we…

How to start a Startup – Lecture 3

This week we kept exploring the YC lectures about starting a Startup. In this third session Paul Graham gave some counterintuitive advices he would give himself to his kids about Startups. How to start a Startup – Before the Startup The first one was to pick people to work with the way you would pick…

How to start a Startup – Lecture 2

This week we kept exploring the YC lectures about starting a Startup. This second lecture is about team members and cofounders. For more information just check the link!   How to start a Startup Lecture 2: Ideas, Products, Teams and Execution part II -> To see the video press here Cofounder relationships are among the most important in…

How to start a Startup – Lecture 1

This week we found an interesting video related with startups that we wanted to share and comment a little bit. Bellow you have the link if you’re interested in knowing more.