Market size

In order to determine the size of our market, we decided to favor a bottom up approach. Indeed, considering the importance of our sales force, we calculated the number of company reasonably reachable. Then, thanks to the results of our survey, we applied an 80% conversion rate to these figures. The diagram below sums up…

Financial model

Last Monday, we presented our financial model, which allowed us for instance to estimate our future profits and losses. Thanks to these calculations, we are now able to know the amount of investment we need in order to start our business. Click here to see the Excel document

Traction results

Through this post, we would like to demonstrate and share our first concrete achievements. Most of them were the results of our interviews with companies and influencers. Thus, today, we are proud to announce that: Three companies already requested for our agency services; Fifteen companies applied for our platform waiting list; Five companies asked for more information…

Business model canvas 3.0

As we were able to validate almost all our hypotheses, we did not pivot dramatically our business model canvas. However, we met last week the founder of a Portuguese digital marketing agency who told us that he would be very interested in being able to access our platform. As a matter of fact, we believe that…

Validation board 3.0

As we were able to test all our hypotheses through surveys, interviews and existing studies, we came up with a new and final validation board. Click here to see it.

Our final hypotheses & validation

After several weeks spent on validating hypotheses, we are now able to present you the final results of this process. In order to test our hypotheses, we used four different ways: we organized 15 face-to-face interviews with companies; we gave a survey to 23 companies; we interviewed influencers; we collected datas from existing studies. Thanks…

Lessons Learned #10

In the last week of class we were taught how to pitch our entire work to investors in an appealing and effective way. Consequently, our group thought it would make sense to actually summarize how a pitch is done, including the line of thought we should follow, and the key aspects we cannot forget while pitching…

Zeo to One – Part 2

This week, we focused on the next three chapters of the book “Zero to One”. Here we summarize the key aspects and insights talked in this chapters. Chapter 4 – The Ideology Of Competition Competition can make people follow opportunities where none exist (Pets.com, PetsStore.com, Petopia.com…). Winning is better than losing, but everybody loses when…

46 Pricing Strategies You Should Know

Today we’ve been present in a class where the speaker told some impressive hacks to price your own business. Some of them are really important are really important to implement in our business. This tactic can be used by us on the long run since social proof is something that make people take decisions upon buying…

Zero to One

This week we started to read the book “Zero to one” and summarized the first 3 chapters. Hope you enjoy reading this and we advise you to read the entire book! Chapter 1 – The Challenge Of The Future Progress can take two forms, horizontal and extensive. Horizontal: Expanding what already exists. (Making 100 typewriters)….

Articles #8

This week we decided to comment the article “More money, more problems: the down side of a mega valuation” because it’s important for us to understand the investors side when investing in a company. Here is the link for the article summarized:  Article

Lessons Learned #9

This week, we have decided to focus our lessons learned post on the funding process. Indeed, we are going to pitch soon our project in front of investors, thus, we found it relevant to summarize this point. Click here In addition about this topic, we would like to share this infographics – by Anna Vital…