As we were able to complete more interviews and to have more participants to our surveys, we have decided to delete the hypothesis about marketing agencies.
Indeed, whereas we thought that they could be a useful partner, we came up with the conclusion that small and medium companies are not used to work with them and that they prefer working with specialized agencies. Thus, as far as small and medium companies are our main target, we prefer not to focus anymore on marketing agencies.
These hypothesis were deleted:
- H1: SMC are used to work with marketing agencies
- H2: Marketing agencies are interested in our service
As a matter of fact, please find here a new version of our validation board.