Thanks to the results provided by our interviews and survey, we were able to understand better our market and to pivot our original business model canvas.
Here, you will find out that we have decided not to consider marketing agencies as a key partner anymore. Indeed, small and medium companies appear not to usually work with them. Moreover, they prefer dealing with a specialized agency.
As we found out that SMC largely prefer to have a continuous relationship with us, we have also slightly modified our value proposition and key activities. Indeed, our goal is to created a trustworthy relationship between the brands, our influencers and us.