To name our Startup we followed Paul Graham’s method – We came up with a lot of names and we evaluated the names in the 7 dimensions: Evocativity, Brevity, Greppability, Googlability, Prounounceability, Spellability and Verbability.
We had three possible names: Brandsta, Elitrify and Elite Finders – since the domain of the first was already taken we excluded it. Then we got almost the same scores on the last two and from there we did a A/B test on our landing pages to see which name people would go for.
Final result: We choose Elitrify as our Startup name since 67% prefered it to Elite Finders.
To understand more how this dimensions are used use these two links: