Articles #4

This week, as a mandatory reading, we had an article from the Harvard Business Review about the idea of value innovation (Value innovation: The strategic logic of high growth). This concept has been highlighted by W. Chan Kim and R. Mauborgne.

One member of our team, Laura, has been particularly interested in this article as it deals with the example of Accor, a French hotel chain : “I really admire the success of Paul Dubrule and Gérard Pélisson, the two founders of Accor. Indeed, they built up one of the most famous, powerful and successful French companies. To my mind, Accor very well represents French values such as excellence and the sense of a unique and personalized service. Nowadays, Accor is still evolving in order to offer innovative solutions to its customers.

Click here

Value-innovation

 

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